![]() It takes a village to manage a marketing project. Once you realize you’re only the first person in the project life cycle, it’s easier to see why project management is so important. As the circle expands, more people get involved in the project. Picture yourself at the center of the project. When you use the right methodology, others will follow your lead and reap the benefits of your strong leadership. Marketing project management is important because how you manage a project impacts everyone involved with the marketing campaign. Why is marketing project management important? In marketing project management, you’ll add a marketing strategy phase where you’ll gather market research and data and use your findings to set your project plan in motion. But marketing project management differs from the traditional project management approach in a few ways, which we’ll cover below. To manage marketing projects, you’ll start with the same project management principles that other teams and industries use. It provides clarity among teams, keeps your projects within scope, and helps you meet customer needs. Marketing project management is a methodology used to keep marketing campaigns on track and stakeholders informed throughout the project lifecycle. In this piece, we’ll explain what marketing project management is and how you can use it to promote team collaboration, produce high-quality deliverables, and implement a structured workflow. A focused marketing plan ensures that your message resonates with your audience so you can walk away from every campaign feeling proud of the work your team put in. Without effective marketing, you may struggle to bring in revenue and secure loyal customers. Marketing initiatives can be crucial to your business plan because they give you the chance to tell your brand story and send leads down the sales funnel. In this piece, we’ll discuss the challenges of marketing campaigns and explain how marketing project management can help you succeed. It provides clarity among teams, keeps your projects within scope, and helps team members meet customer needs. ![]()
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